Website privacy notice
Date Posted: May 2020
Dairy Marketing Forum (“We”) understand concerns about privacy and work hard to comply with relevant data protection laws.
This website privacy notice is provided to explain:
- the types of personal information we collect about individuals on our website,
- how we may use and share that information,
- the choices available to you regarding our use of your personalinformation,
- the measures we take to safeguard your personal information,
- how long we retain your personal information, and
- how to contact us about our privacy practices and exercise your dataprivacy rights.
Information We Obtain
We may collect and store personal information that you provide to us through your use of our website, including the following types of information:
- Contact information – such as your name, address and e-mail address,
- Other personal information you may provide to us when you upload content to our website or provide to us via our social media channels.
Automated Collection of Data
When you use our website, certain personal information may be obtained by automated means, such as browser cookies, web beacons, device identifiers, server logs, and other technologies.
What are cookies and web beacons?
“Cookies” are computer text files that websites send to a visitor’s computer or other device to:
- uniquely identify that visitor’s browser or
- store information or settings in that visitor’s browser.
“Web beacons” – also known as internet tags, pixel tags or clear GIFs – link web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server.
What kind of personal data is collected using “cookies”?
The information we collect using cookies may include your device IP address, domain name, identifiers associated with your devices, device and operating system type and characteristics, web browser characteristics, language preferences, clickstream data, your interactions with our website (such as the web pages you visit, links you click, videos you watch and features you use), the pages that led or referred you to our website, dates and times of access to our website, geolocation information, and other information about your use of our website.
- remember your personal information so you will not have to re-enter it,
- track and understand how you use and interact with our website,
- tailor our website around your preferences,
- measure the usability of our website,
- provide you with interest-based advertising, and
- manage and enhance the functionality of our website.
Cookies – Your Choices
Additionally, you can stop certain types of cookies from being downloaded on your computer by selecting the appropriate settings on your web browser. Most web browsers will tell you how to stop accepting new browser cookies, how to be notified when you receive a new browser cookie and how to disable existing cookies. You can find out how to do this for your particular browser by clicking “help” on your browser’s menu or by visiting http://www.allaboutcookies.org. The Site is not designed to respond to “do not track” signals received from browsers OR Our website may not be designed to respond to “do not track” signals received from browsers. Please note that, without cookies or other automated tools, you may not be able to use all of the features of our website. For more details on the cookies we use please see the Cookie Notice below.
Third-Party Web Analytics Services
We may obtain personal information about your online activities over time and across third-party websites, devices and other online services. In addition, our website may use third-party online analytics services, such as those of Google Analytics and Hubspot. The service providers that administer these analytics services use automated technologies to collect data (such as email address, IP addresses, cookies and other device identifiers) to evaluate, for example, use of our website and to diagnose technical issues. To learn more about Google Analytics, please visit http://www.google.com/analytics/learn/privacy.html. You may opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout?hl+en=GB.
Online Tracking and Interest-Based Advertising
Through our website, both we and certain third parties may collect information about your online activities to provide you with advertising about products and services tailored to your individual interests. Where required by applicable law, we will obtain your consent for the processing of your personal information for such direct marketing purposes.
How We Use Personal Information
We may use the personal information we obtain through our website to:
- contact you if you ‘win’ one of our giveaway prizes,
- use the contact details you provide to us to facilitate the delivery of your prize,
- personalise your experience on our website,
- provide our services to you,
- respond to your requests and inquiries,
- operate, evaluate and improve our business (including developing new services, enhancing and improving our services, analysing our services, managing our communications, performing data analytics and market research, and performing accounting, auditing and other internal functions),
- protect against identity theft, and prevent fraud and other criminal or undesirable activity,
- market our activities to you or your company, and
- comply with and enforce applicable legal requirements, relevant industry standards and our policies, including this website privacy notice.
If your personal information is used in any other ways we will provide you with specific notice of this at the time of collection or ensure that we have your consent. We may combine information we obtain about you – from our website or third parties – for the purposes described above. As our website may provide access to material published by online publishers that are independent to us, you should also refer to the section Other Online Services and Third-Party Features which gives information on how your personal information may be acquired and used by these publishers.
Our legal basis for processing your personal information
When we use your personal information we are required to have a legal basis for doing so. There are various different legal bases on which we may rely, depending on what personal information we process and why.
The legal bases we may rely on include:
contract:where our use of your personal information is necessary for a contract we have with you, or because you have asked us to take specific steps before entering into a contract - for example when you enter into our prize giveaway.
legitimate interests:where our use of your personal information is necessary for our legitimate interests or the legitimate interests of a third party (unless there is a good reason to protect your personal information which overrides our legitimate interests) – for example to publicise our Milk Your Moments campaign.
We do not disclose personal information we obtain about you, except as described in this website privacy notice.
We may share your personal information with our agency Weber Shandwick, affiliates and service providers who perform services on our behalf – such as hosting our website, relationship management or data analytics, website and campaign management and contacting prize winners via their submitted e-mail address to coordinate prize delivery. This is only done for the purposes described in this website privacy notice. We do not authorise our service providers to use or disclose the information that we collect except as necessary to perform services on our behalf or comply with legal requirements. But as stated above, as our website may provide access to material published by online publishers that are independent to us, you should also refer to the section Other Online Services and Third-Party Features which gives information on how your personal information may be acquired and used by these publishers.
We also may disclose information about you:
- if we are required to do so by law or legal process (such as a court order or subpoena),
- in response to requests by government agencies, such as law enforcement authorities,
- to establish, exercise or defend our legal rights,
- when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss,
- in connection with an investigation of suspected or actual illegal activity,
- in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, dissolution or liquidation),
- where we have a legitimate interest in doing so and your rights as a data subject are not adversely impacted, or
- otherwise with your consent.
We will only share or transfer personal data to entities located outside of the country in which the information was originally collected where appropriate safeguards are in place to ensure your rights are appropriately protected.
We do not envisage that we will send you any marketing communication and will only send you communications which are necessary in relation to our prize giveaway.
Your Rights and Choices
We offer you certain choices in connection with the personal information we obtain about you. To update your preferences, update or correct your information, or submit a request, please contact us directly – see the How to Contact
Under EU law, all data subjects to whom the EU General Data Protection Regulation (GDPR) applies have certain rights including to:
- request access to the personal information we hold about you,
- request that we update, correct, amend, erase or restrict our use of your personal information,
- exercise your right to data portability, by contacting us as indicated below,
- lodge a complaint with a European supervisory authority regarding any breach of European data protection rules, and
- in certain circumstances, request the erasure of or object to the retention or use of personal data.
You can exercise any of your rights as a data subject under the GDPR by contacting us directly –see the How to Contact Us section.
Other Online Services and Third-Party Features
Our website may provide links to other online services and websites for your convenience and information, and may include third-party features such as apps, tools, widgets and plug-ins (e.g. Facebook, Instagram, LinkedIn, Twitter and Vimeo buttons). These services, websites, and third-party features may operate independently from us. The privacy practices of these third parties, including details on the information they may collect about you, are subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked online services or third-party features are not owned or controlled by us, we are not responsible for these third parties’ personal information practices.
Retention of Personal Information
To the extent permitted by applicable law, we retain personal information as long as:
- it is needed for the purposes for which we obtained it, or
- we have a separate and clear lawful basis for retaining the personal data.
Our aim is always to comply with the GDPR which necessarily means that we only hold the personal data that we need and for so long as we either need or can reasonably justify holding it.
How We Protect Personal Information
We maintain administrative, technical and physical safeguards designed to protect the personal information we obtain through our website against accidental, unlawful or unauthorised destruction, loss, alteration, access, disclosure or use.
Children’s Personal Information
Our website is designed for a consumer audience for those over the age of 18 and is not directed to children. We do not knowingly collect or solicit personal information from children through our website. If we learn that we have collected personal information from a child, we will promptly delete that information from our records. If you believe that a child may have provided us with personal information, please contact us as specified in the How to Contact Us section of this website privacy notice.
Updates to This Website Privacy Notice
This website privacy notice may be updated periodically and without prior notice to you to reflect changes in our personal information practices. We will indicate at the top of the notice when it was most recently updated.
How to Contact Us
You can contact us in relation to any privacy matter including our use of your personal data or to exercise your rights by using the following contact details and providing details of your request:
By Email: [email protected]
Alternatively, our Data Protection Officer for the purposes of the General Data Protection Regulation is:
NAME: Guy Attenborough, Director of Corporate Affairs
ADDRESS: Stoneleigh Park, Kenilworth, Warwickshire, CV8 2TL